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A first call worth having is one where someone slows down, asks what's actually wrong, and resists rubber-stamping the solution you walked in with.

The platform is not what's generating your SEO. Your ideas are.

When every update feels like walking on eggshells, it's usually a structure problem—not just the platform.

I've stopped pretending all CMSs are equally good at serving the people who use them every day. This is my spiky point of view.

You can't compete on the bricks anymore. The vision is what we need to agree on first.

When the site went down, nobody knew why—or how to fix it. How confident are you in your systems?

Someone once told me it was my job to ask why. That moment reshaped how I approach work—and it still does.

Michael LaRoy - Home