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I got to pitch onstage at Laracon
I pitched Poker Friday on stage at Laracon in Boston. Putting your work out there is how opportunities like that show up.
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I can build your web app in just minutes!
Someone in the room said they could build the website in 10 minutes. The person who actually understood what the business needed got bypassed.
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The Foundation is the Work
I used an agent to clean up a challenging` Statamic migration, but only because the architecture gave it something to actually read. The foundation is the work.
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Why starting from scratch is overrated
A good starting point handles the foundation so more of your time and budget goes toward imagery, voice, and content — not reinventing the hero.
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Your developer shouldn't be the only one who can update your website
They thought they needed WordPress. What they needed was a site their team could update without queuing every change behind a developer.
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WordPress doesn't rank better. Yoast just made you feel like it did.
The platform is not what's generating your SEO. Your ideas are.
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Why your website feels like a chore
When every update feels like walking on eggshells, it's usually a structure problem—not just the platform.
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My spiky point of view
I've stopped pretending all CMSs are equally good at serving the people who use them every day. This is my spiky point of view.
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The Bricks Don't Matter Anymore
You can't compete on the bricks anymore. The vision is what we need to agree on first.
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How confident are you in your systems?
When the site went down, nobody knew why—or how to fix it. How confident are you in your systems?
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Learning to Ask Why
Someone once told me it was my job to ask why. That moment reshaped how I approach work—and it still does.
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