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I’m on a mission to eliminate website friction

I help software companies to execute their website marketing strategies with ease.

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Has your website process run aground?

If you're feeling bogged down by your website processes, I can help eliminate the friction caused by complex workflows and unresponsive contractors, ensuring your marketing strategies are executed on time and on budget.

Are process bottlenecks costing you leads?

Don't let over-engineered code setups and sluggish contractors hinder your growth any longer. Let me partner with you to simplify and optimize your website process, allowing you to move on your own timeline.

Feel the wind in your sails

Imagine being able to turn the ship on a dime, and sail in any direction you want. I can help you navigate the waters of website development, and get you to your destination faster.

Michael LaRoy

About Michael LaRoy

I’m a web developer and designer based in the Fraser Valley, BC. I've been building on the web for over 10 years and have worked with clients from all over the world. I'm a Statamic Partner, and an instructor for BCIT's Front End Developer program, teaching React and JavaScript.

I’ve helped many businesses build websites that help them achieve their marketing goals. Let’s see if I can help you too.

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I would highly recommend Michael's services to any marketing team in need of expert website development, maintenance and support. His professionalism, efficiency, and skills in handling complex web technologies make him an invaluable asset to any project.


Enjoy smooth sailing

  • Better CMS experience

    Simplify your content management with a user-friendly CMS interface, allowing you to efficiently manage your website without the need for extensive resources or expertise.

  • Reduce tech complexities

    Overcome the technical complexities associated with your website, providing you with a streamlined process and removing blockers that can impede progress.

  • Eliminate contractor bottlenecks

    Say goodbye to slow contractor responses. My prompt and responsive approach ensures that you can navigate the web development journey smoothly, without being hindered by external delays.

  • Achieve your marketing objectives

    I help enable you to focus on your core business objectives by streamlining your web process. Reach your goals faster without getting overwhelmed by technical challenges.

Chart your course with me

Whether you’re looking for a one-time consultation, or ongoing help, I can help you overcome barriers and achieve your goals with my expertise.

Get good advice

Want unlimited access to my brain? As your advisor, I’ll help you get unstuck, and give you a clear path forward.

Get help every month

Do you need regular help to realize your vision on your site? I can help you with that too.

Schedule a project

Let’s find a brand new way to execute your website goals. We can build something from scratch, or improve on what you already have.

Client praise

I'd highly recommend working with Michael - it's rare to find someone who acts as a bridge for so many areas, but specifically because of his ability to communicate and lead digital projects well. I deeply appreciate his ability to find the optimal solution considering the bigger picture.

Zach BulickDomain7

Michael is one of those developers with a really high “get it” factor — he just intuitively gets business goals that are tied to the development work he’s doing, which allows him to create better solutions... Highly recommend you chat with Michael.

Paul ZalewskiSVP Marketing, Verblio

I have the best experiences with Michael’s skills and attention in how he delivers and responds to our requirements. Compared to other vendors, his quality of work, level of analysis and response is way better than the rest.

Tom DavidBC Hydro

When looking to update our marketing website... I thought of you, you’re the best one I’ve ever worked with.

Rotem EshedVP Marketing, Databand


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Open Source

Check out some of my recent
open source projects.

Heroicons WordPress Plugin

Heroicons is open source WordPress plugin that allows you to use the Heroicons SVG icons in your WordPress site.

View and download from the WordPress Plugin Directory

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    Let’s chat

    If you think I can help you reduce the friction in your web project,
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