Skip to content

I build and ship products.
I run a Statamic studio.
I teach, and I write about it here.

I've been building on the web since 2013, when I graduated from BCIT's Technical Web Designer program. For most of that time, WordPress was just the assumption — the default answer to every client project, regardless of whether it was actually the right tool.

That changed after Laracon a few years ago. I was deeply inspired by the people I met there who cared deeply about the craft of building well, and that began a journey that shifted how I thought about my practice. I started looking at Statamic, and the more I worked with it, the harder it became to justify going back.

Statamic is what WordPress always should have been: fast, secure, genuinely pleasant to edit in, and built on a framework I actually respect. It became the foundation of my client work, and I started Cascadia Digital, my Statamic studio, to help other businesses make the same move.

These days I'm also building products of my own: iPhone widget apps, a Mac app, and a couple of web apps. I like owning the whole thing, from the first idea to the App Store listing and the support inbox. You can see them all on the projects page.

I'm based in Abbotsford, BC — in the Fraser Valley, just east of Vancouver.

If you're curious about what I've built, start with the projects. If you're evaluating a CMS change or still figuring out what your site needs, consulting is the right place to start. If you're ready to migrate to Statamic or build something new, Cascadia Digital is the next step. If you just want to follow along with what I'm building and thinking, the newsletter is the best way to do that.

Michael LaRoy

What I do

I design, build and ship my own products, which you can see on the projects page. I also run Cascadia Digital, my Statamic studio, which helps businesses escape WordPress and move to Statamic. We offer Launch Kits for teams that need something fast and polished, migrations for teams moving an existing site, and custom builds for more complex requirements.

I also offer independent CMS consulting for organizations navigating a web infrastructure decision and wanting an honest perspective before they commit to a direction or a vendor.

I also teach React and JavaScript at BCIT in their Front-End Web Developer program, host the Talking Statamic podcast, and make YouTube videos on the From WordPress to Statamic channel. I like sharing what I know — partly because teaching clarifies thinking, and partly because the Statamic community is genuinely one of the better corners of the web.

Where I've worked

Over the years I've built for clients ranging from BC Hydro and Canada Life to smaller teams who just needed something that worked and wouldn't break. I've collaborated with agencies like Monday Creative and Domain7, and I've worked directly with marketing teams who needed someone who understood both the technical and the business side of a website project.

The through-line in all of it has been the same: building things that serve people rather than the other way around.

Open source & side projects

I've published the Cascadia Statamic Starter Kit on the Statamic Marketplace — a developer-friendly starting point for new Statamic projects. I'm a listed Statamic Partner, and I try to contribute back to the ecosystem where I can.

My own products, Stepglow, Daylight Glow, Stillread, Hat Trick and PokerFriday, are on the projects page, with the story behind each one.